My Story + Why I Chose The Name Spartan Ownership

My self-development journey began when I was around 15 or 16 years old. I grew up in New York City and spent a few years abroad as well. My early teenage years were a hazy mix of cutting class, smoking weed, doing graffiti, and feeling frustrated yet at the same time critically thinking about the world around me, questioning things, and traveling (my dad lived abroad).

I grew up in a single-mother household with no siblings which led me to be quite secluded. Having no father figure or mentor did its damage too. This led me to explore ideas on masculinity and led me to do my best to regain mine.

Growing up around nobody to influence me did end up having some benefits too. It gave me an opportunity to see the world through my own eyes and ask myself what I wanted out of life instead of having others decide that for me.

I first started on this journey with the book “The Secret”. It taught me that we do have the power to control our destinies and the first thing that must change is our mindset. I’m no longer such a big fan of The Secret because I find it to be quite misleading (I don’t think that positive thinking is all you need to be successful). However, that book got me started on a journey where I discovered many amazing people, books, and courses which totally altered the course of my life.

I quit cutting class, smoking weed and other bad habits that weren’t getting me anywhere. And I started meditating, reading, working out, picking up girls, going to seminars, building online businesses, etc…

In that transition period from killing the old me to building the new me, I encountered many obstacles (as you will too on your path). One of the biggest things stopping me from growing was “time-wasting-bad-habits”. You know? Those habits that leave you feeling like you took 3 steps back. Let’s just say “high-speed internet and an endless variety of entertainment coupled with Dominos on speed-dial” was part of the mix.

Einstein said that “Doing the same thing over and over again and expecting different results is synonymous with being insane”. Well, I kept doing the same bullshit over and over again expecting my life to change and well…it didn’t of course.

Then, something struck me which liberated me and terrified me at the same time…
They say “with great power comes great responsibility.” I realized that I’m the one who’s responsible for everything in my life be it: my health, wealth, relationships, and happiness. I couldn’t point the finger at anyone but myself. I mean, after all, it was my hands that dialed the phone and ordered pizza for the millionth time, it was my mind that chose sloth over going to the gym, it was my amygdala that chose fear over approaching that cute girl in Starbucks, and it was my brain that made up reasons as to why I didn’t have the time to concentrate and work on my business.

It’s ALL ME. And guess what, whatever is happening in your life is ALL YOU.

Now, I’m not saying these habits, are not powerful forces to be reckoned with and can’t have a mind of their own at times. Because trust me. I know how strong habits can be. It’s way easier to uproot a dandelion then it is an oak tree. Once those roots of habit are deeply wedged in your psyche, good luck trying to carve them out with your bare hands. You’re going to need a fuckin’ bulldozer more often than not.

I’m LUCKY that I realized the above truth early on in life. And guess what? You’re LUCKY as FUCK for seeing this now. No matter how old you are, this is the youngest you’ll ever be.

So, on another morning of me waking up feeling mediocre after having spent the day goofing off, I woke up feeling helpless about my life. And research shows that there is a direct link between how happy you are and to what degree you feel you have control over your own life. Why do I keep sabotaging myself? I read all these books, I do all these courses yet nothing works….I still fall into the same patterns.

Then an idea struck me. It was a bit extreme but it was there, floating like a jewel in my brain radiating hope and a new beginning. What if I tattooed myself with a reminder of what it takes to succeed in life. Something that will remind me of the man I want to be: The type who can keep a commitment to himself and take responsibility for his life.

The most profound perspective-shifting thoughts I could think of at the time were that A) Time is running out and our lives are finite so we better be wise with our time and B) We are 100% responsible for our conditions. Nobody else is to blame for whether or not we are living the lives we want.

The result of that idea was the following tattoo on my wrist which I got on the exact same day as that epiphany. The purpose of the tattoo is to constantly reinforce the above idea and to have a constant in-your-face reminder of that philosophy:

100% Responsible

And this is ultimately the philosophy of Spartan Ownership…

The Spartan Warriors were extremely disciplined and made no excuses whatsoever and there’s a reason for why we still speak of them today. And ownership is a synonym for responsibility. My mission is YOU. My mission is to help you take 100% Responsibility or Spartan Ownership over YOUR life. In almost every situation I come across, I find that there are ways that I could have taken responsibility and created a positive outcome in the end. And that is ultimately what this blog is about. It’s about giving you the “key” to seeing the world through the eyes of someone who takes Spartan Ownership. Once you do that your life will NEVER be the same. It is a lifelong journey. I’m still in the process of learning what taking Spartan Ownership means so we’re on this journey together.

The term Spartan Ownership means owning your life as a Spartan. Not leaving anything to chance because you are MAN enough to take full ownership over your life. 100% Responsibility and Spartan Ownership are interchangeable terms and you can use either one to describe this philosophy.

This is just my introduction to you. And a quick story as to why I’m here for you and how I’ll be serving you.


Maximillian Giamarco “Founder Of Spartan Ownership And Entrepreneur”.


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Maximillian Giamarco

Entrepreneur, coach, and author. Spartan Ownership is centered on providing groundbreaking content, products, and services tailored to improving men's lives. Main areas of focus include masculine lifestyle design, character development, self-discipline, MMA, women, mind and body optimization, and more!

Reader Interactions


  1. Sailosi Kepa says

    Great article, thanks Max. I applaud your standing up for yourself and taking the reins of your life rather then being a sheep and living a life of quiet resentment. Sadly most men put up with this indentured life – rather then following their own star into the joyous unknown. I hope that one man at a time, they’ll trust their own abilities and be a force for change in this world.

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